Last week, the Gay & Lesbian Alliance Against Defamation (GLAAD) released its 2009-2010 Network Responsibility Index, “an evaluation of the quantity, quality and diversity of images of lesbian, gay, bisexual and transgender (LGBT) people on television.” In the report, GLAAD gave CBS a failing grade, citing a lack of “LGBT series regular characters on any of its scripted programs.” Only seven percent of CBS’s primetime program-hours were deemed “LGBT-Inclusive.”
Yesterday, presenting CBS’s fall schedule, network president Nina Tassler declared, “We know we will do better.” Specifically, Tassler promised, “We’re going to meet Alicia’s brother on The Good Wife as a gay character. We’re also going to be adding a new character to Rules of Engagement. Jeff and Audrey’s surrogate will be a member of Jeff’s softball team and she’s a lesbian. We’re also going to be recurring a gay character in Bleep My Dad Says. The character Tim Bagley played will be returning this season.”
I don’t watch any of these shows. But I still find this sequence of events interesting and remarkable, for a number of reasons. It seems especially noteworthy to me right now as I plow through primary sources documenting several decades of pressure by African American activists and performers to increase the number of black faces on primetime TV, often to quite limited effect. Indeed, just a year and a half ago, the NAACP identified a “critical lack of programming by, for or about people of color.” CBS’s swift reaction to GLAAD’s report, I think, highlights a fundamental difference between efforts to make television programming more racially and more sexually diverse—the far greater ease, for better or for worse, with which producers seem to be able to tack gay and lesbian characters (usually, white, male ones) onto already-existing pilots and shows.