Taking the question of New England brands in another direction, the Globe‘s Sarah Schweitzer examines New Hampshire’s lack of a “state brand,” and state officials’ efforts to create one. Concern focuses less on tourism than on marketing the state’s agricultural and other exports: “A strong state brand can elevate the price of products sold in the state. Vermont has been so successful in cultivating its image that the addition of its name to a product has been estimated to boost sales by 5 to 10 percent …”
- The Federal Reserve offers an optimistic take on the economic recovery in New England (although businesses are “cautious” and commercial real estate markets “uncertain”), and the new director of the New England Public Policy Center at the Federal Reserve Bank of Boston, Yolanda Kodrzycki, sits down for an interview and opines on “how New Hampshire does it” (even without a state brand?) and Springfield’s woes.
- A new book of interest: The Indian History of an American Institution: Native Americans and Dartmouth, by Colin G. Calloway, examines the college’s relationships with Native Americans since its 1769 founding, ostensibly “for the education and instruction of Youth of the Indian Tribes in this Land.”
- Declining lobster populations off of southern New England prompt calls for a moratorium on lobster fishing.
- And finally, new to me: the “retail history” blog Labelscar offers a complete list, with photos, of New England’s malls. On the same topic, check out Paul Bass’s 2007 article “The Great Malle” [pdf], which explores New Haven’s never-ending search for the mall that will be its savior.
About this feature: Each week, I compile recent articles and other items relating to New England’s history, its regional identity, and its future. If you come across something interesting or relevant, please submit it for inclusion in a future post. Click here for previous roundups.